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Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. (This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)īusiness Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. ANI will not be responsible in any way for the content of this article. UC Browser has clocked in over 1.1 billion user downloads worldwide (excluding China) with half of its global installs from India. UC Browser is the world's number one third-party mobile browser and a content platform from Alibaba Innovation Initiatives Business Group. The strong user participation has exceeded all our expectations and we are thrilled to announce that UC Browser generated over 1 billion viewable impressions for shopping fest-related content with over 700 million coming from Indian market alone," said Huaiyuan Yang, Vice President, UC Web Global Business. "We are delighted at the overwhelming response to yet another edition of UC 11.11 Shopping Fest. More than 3000 pieces of GIFs and memes were generated during the shopping period and more than 70,000 articles were created on UC's highly popular shopping channel, helping users understand various products and deals to make informed purchase choices. With its commitment to creating a comprehensive content ecosystem across multiple categories, UC Browser generated over 40 million page views for content related to the Shopping Festival. The videos around the challenge generated over 10 million impressions. UC also launched a "Mol, Tol" challenge which became increasingly popular with the users during the course of the festival.
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Over 25 lakh Indian users took part in the popular Lucky Stars Game with over 700,000 users winning free prizes. UC distributed cashback and gifts of value in excess of Rs 200 million, a jump of over 15x from the gifts and coupons distributed last year.
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About 15 million Indian users took part in various in-app interactive activities on the UC Browser platform, including Treasure Hunt, "Invite Friends, Win free prize", and Lucky Stars. Offering a comprehensive and enriching shopping experience, UC launched a slew of in-app activities. Delivering on its commitment of a localisation plan, the festival was available in 14 popular languages - English, Hindi, Tamil, Telugu, Marathi, Gujarati, Kannada, Malayalam, Bengali, Punjabi, Bahasa, Thai, Vietnamese and Russian. The partnership brought forth exclusive deals, huge discounts and multiple offers across different categories.